Eden News 2024

Advan Mexico, the local subsidiary of Sipcam Oxon and one of the country’s largest agrochemical distributors, will exclusively supply Novellus®+ following its regulatory approval for use against botrytis on a wide range of fruit and vegetable crops. An enhanced version of Mevalone®, Novellus+ offers Mexican growers a sustainable and effective solution to meet the high standards required for export, particularly to the US, Mexico’s largest agricultural trading partner. The approval strengthens Eden’s position in a diverse and export-driven agricultural market.

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Sumi Agro Europe has been appointed exclusive distributor for Mevalone® in Austria, expanding its existing partnership with Eden across Central Europe. Regulatory approval has been submitted for Mevalone’s use on grapes and apples, with a decision expected in 2025. Austria’s organic viticulture sector, with over 15% of vineyards certified organic, alongside its large apple industry, makes it a promising market for residue-free biopesticide solutions such as Mevalone, which is exempt from maximum residue limits.

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Mevalone® has been added to FiBL Germany’s official Organic Input List, enabling organic farmers across Germany to incorporate the plant-derived fungicide into their crop protection strategies. Following its commercial approval in Germany in 2024, Mevalone’s registration with FiBL supports the country’s 2030 Organic Strategy and EU Green Deal goals. The listing reinforces Mevalone’s role in helping organic growers manage fungal threats effectively while complying with strict sustainability standards.

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Ecovelex™ has received regulatory approval for continued use in Italy as a bird repellent seed treatment for the 2025 maize growing season. The sustainable solution deters birds through an unpleasant taste or smell, protecting seeds without harming wildlife. As a plant-based alternative to banned chemical treatments, Ecovelex helps farmers reduce crop losses while meeting growing regulatory and consumer demands for sustainable agricultural practices across Europe.

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Eastman Chemical, Eden’s distribution partner in Greece, will supply Cedroz™ following its temporary regulatory approval for use on potatoes against wireworms during the 2024 growing season. Wireworms, the larvae of click beetles, are a damaging pest with limited treatment options beyond conventional insecticides. Cedroz offers growers a sustainable and effective alternative across the 5,000 to 6,000 hectares of wireworm-affected potato farmland in Greece, expanding its role beyond established horticultural applications.

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Ilshad Moulan has joined Eden as Head of Regulatory Affairs, bringing deep expertise in navigating global crop protection regulations. With a background spanning biopesticides and conventional products, Ilshad has led regulatory teams at Dr. Knoell Consult Ltd and held key roles at Agrauxine, Evergreen Garden Care, and Battelle. His scientific and regulatory experience will strengthen Eden’s strategy for achieving international registrations of its sustainable product portfolio.

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Mevalone® has been granted regulatory authorisation in Germany for use on grapevines and apples, enabling professional growers to manage Botrytis and reduce storage diseases with a plant-based, residue-free solution. With Germany’s cool climate increasing the risk of fungal outbreaks in vineyards and orchards, Mevalone offers high efficacy and a short pre-harvest interval. Partnering with Sumi Agro Europe, the product is positioned to serve Germany’s large wine and apple sectors as a key tool in the shift toward more sustainable agriculture.

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Daniel Mulas Garcia has been appointed as Global Product and Marketing Leader, bringing nearly a decade of experience in sustainable crop protection from his role as Product Manager, Biostimulants and Biocontrol at Sipcam Iberia. Daniel played an instrumental role in the successful launch and growth of the Araw® biofungicide across the region. Holding a Master’s in Agronomical Engineering and a PhD in Agronomy from Universidad de León, he will support Eden’s commercial strategy by aligning product development with farmer needs and driving revenue growth through portfolio expansion.

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Recent laboratory and field trials across Europe and the US have demonstrated strong efficacy for Eden’s developmental bioinsecticide against aphids, spider mites, whiteflies, and other key pests. The trials, conducted by Eden and prospective commercial partners, showed performance on par or better than leading registered biological products. With global crop losses to pests estimated at 40% annually and increasing regulatory restrictions on conventional insecticides, this product offers a sustainable alternative with significant commercial potential.

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Mevalone®, marketed as Araw® by Sipcam Iberia, has received regulatory approval in Spain for use against powdery mildew, botrytis cinerea, rust, and sclerotinia across 54 new horticultural crops. The expanded label covers high-value crops including avocado, mango, cherry, chickpea, green bean, asparagus, leek, and artichoke. Since its launch in 2016, Araw has become a leading biofungicide in Spain’s horticultural sector. This label extension opens new commercial opportunities in growing markets such as avocado and almond, the latter being Spain’s third largest tree crop, and supports Eden’s revenue growth plans for 2025 and beyond.

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